Alright, time for the difficult third album. After early experiments with Canadian political parties and a mid-grade hit with the Council logos, I needed a follow-up set of design work to look through, without taking on a mammoth task (there are 22,000 US local authorities, tragically) or setting arbitrary limits on what I included.
Universities seemed like a fun place to go next. They all have similar use cases for a logo, and like councils, need an institution-wide understanding of design to deliver a lot of different services. Unlike councils, they also have an extensive advertising and marketing function to perform — which is probably why the general standard is a lot higher.
In response to some feedback on the last list, I’ve adopted a more rigorous system for ranking these logos than my largely vibes-based approach for the previous list, which was adopted when I didn’t think anyone would read it.
The criteria for inclusion are fairly simple. An institution has to be a) based in or operating primarily from the UK (no online degrees in foreign countries) and b) able to offer full degree-level qualifications (with apologies to the eight colleges which only offer foundation degrees).
- 131 Universities plus the University of London (a federal umbrella organisation which doesn’t do its own teaching, but it has its own logo so I included it anyway) and the University of Wales (likewise but about to be abolished)
- Five independent university colleges with full degree awarding powers
- 17 University of London member organisations
- 18 other recognised degree-awarding institutions (mainly art and music schools)